Measuring Your Marketing Efforts
This post is Day 21 in the 31 Days to a Super-Purposeful Schedule series.
So far this week we've been talking about how using systems with our customers, website, & sales can help us be more purposeful with our time and energy. Today, I'll be adding another category to the weekly upkeep: Marketing Systems.
Everyone has a little bit of a different strategy for getting the word out about their business offerings. I tend to focus on word-of-mouth, social media, and my email list. So the systems I put in place for maintaining these might to be a little different for you depending your marketing strategy.
If you don't have good marketing systems in place you'll find yourself dealing with the following...
- Inconsistent or unbalanced promotions that are hard to measure. You're never really sure if they made any difference at all.
- Wasted money on ads because you're just shooting in the dark and hoping they will work.
- Even though you might be gaining relationships and followers, you don't seem to be converting them to paying customers.
Marketing advice is everywhere online and if you're like me, I'm sure you've tried a lot of different ideas. But if we're not able to track results and know if they're making a difference in the way we need them to, it all becomes a big guessing game. That's why having systems in place to help us balanced, track results and set new goals can be so important.
CREATE YOUR OWN MARKETING SYSTEMS
1 | WEEKLY MAINTENANCE CHECKLIST
You know I'm a big fan of these! Just like with customer systems, blog/website systems, and selling systems, one morning a week I'm implementing a checklist that focuses entirely on my marketing systems. For Thursdays, I have a list of tasks to check on things like where most traffic is coming from, what social media posts are most engaging, what messages need tweaking and goals for what I could improve on. Taking a little time to see what people actually like and need will help me have a better marketing strategy. It's also really important to review how past marketing efforts have done during this time so I can change what isn't helping.
2 | WAYS TO OFFER VALUE
I'm a big believer in word-of-mouth marketing and finding ways to surprise and delight your customers. I think you should always offer a lot of free valuable resources before you ask for a sale. Not only does it feel awesome to help others, but it gives them something to talk about and creates trust in your product/service. So if this is part of your marketing strategy too, find something free you can offer regularly and track how people respond. You can use these results to test product ideas and find out what content your audience really loves.
3 | AUTOMATE IT
After tracking your numbers and results for awhile, you should be able to automate the process a little. For example, if you find that your key audience usually checks their social media accounts during lunch, you can schedule some helpful resources for them through Buffer to post at that times. Or if you know the majority of your clients check their email before breakfast, you can use Mailchimp to automatically send out your campaigns at that time. They also keep track of how many emails get opened, links get clicked etc. If you're ready for some extra amazing assistance, infusionsoft, Leadpages and Convertkit are other ideas to get things automated and analyzed for you.
TODAY'S ACTION STEP:
Decide if you need to implement any marketing systems for your own business. You can use the space in your workbook to create your own weekly maintenance checklist, take note of things you want to automate or offer as a free resource. (*Note: if you're already subscribed and are having trouble accessing this page, email me for a refresher on the password. xo)